“After I spoke to, I asked him if I could be chairman of the board. BODYARMOR Sports Drink Body Armor Nutrition LLC. But, there’s some question as to whether that will be the case now that the acquisition is complete. Includes initial monthly payment and selected options. Considering he founded Smartwater, it’s safe to say that he’d have some insight. The founder told CNBC that he would like to remain as a consultant with the beverage company. What’s not clear, though, is where the BodyArmor founders sit as a result of the deal. Body, perceives and judges of the Senfation of all the Bfa - fentient Parts. At the time, too, the late Kobe Bryant was the third-largest shareholder in the company, as well - and his investment was made just two years after the company was launched.Īccording to the outlet, Kobe Bryant’s estate is expected to receive $400 million as part of the deal made with Coca-Cola, which will ultimately buy out the late basketball star’s share in the company. Armour, ufed anciently to defend the Arm. They bought into the company back in 2018 in a deal that gave them 15 percent ownership in the company.
Bryant was an early investor in the company, which recently sold.
#Body armour drink stock full#
What makes this full acquisition so notable is that Coca-Cola was once the sports drink’s second-largest shareholder. Kobe Bryant's 6 million investment in sports drink BodyArmor is now worth 200 million, according to a report. Gatorade currently has about 70 percent of the market share in sports drinks, which gives its parent company nearly full dominance over the market. The Coca-Cola Company is looking to position BodyArmor as the direct competition to Gatorade, which is owned by Pepsico. BodyArmor, a sports drink company that received an initial investment from the late Kobe Bryant, will be acquired for $5.6 billion by the Coca-Cola company.Īccording to CNBC, the acquisition will be the largest of its kind by the soft drink company, which will have full control of the brand.
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